Cosmetics company breaks down barriers and creates innovative project during the Covid-19 crisis

Shops, beauty salons and closed borders. These are just some of the challenges that brands are facing with the pandemic of the new coronavirus (Covid-19) in Brazil and worldwide. With the increasing impact on the economy,a brand that has been on the market for 9 years, decided to use its tools to help others and reinvented the business for this phase.

The company had export contracts directly affected and numerous orders canceled. However, in recent months, it launched products to serve the current market, producing, for example, 70% alcohol gel. In addition, it was necessary to make adjustments and contain expenditures.

Reinventing itself, due to the crisis, decided to perfect the project # JuntosSomos + Fortes and #ReconstriandooBrasil. The campaigns mobilized professional entrepreneurs and sympathizers in order to minimize some of the effects of the crisis. With the partnership and the union with NGOs it was possible to distribute food, donate alcohol gel to homeless people and needy people.

The company also created ‘Affiliates’ so that people who have lost their jobs or have their salons closed can earn extra income. Participants do not need to pay anything, just want to work and time. “My grandmother always said that we help someone when we give the fishing rod and not when we give the fish. It is important for people's dignity to feel useful and productive. Obtain the financial return on your work, 

According to Larissa Costa, a beauty professional,  affiliate gave her the chance to stay active in the job market. “In addition to bringing products of total trust and quality to my customers, I was able to have the chance to have a virtual store and not have any type of investment. On the contrary, the company gave me a range of products and opportunities. I am totally grateful and confident ”, concluded.


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